When Is the Best Time to Send Marketing Emails? Experts Reveal All

Sending a marketing email at the wrong time can hurt your results. People are busy, and their inboxes are full. If you send your emails when they are not checking, you might miss your chance. So, what is the best time to send marketing emails? Let's find out what the experts say.

Why Timing Matters in Email Marketing

Timing can change everything in email marketing. The right time helps more people open and read your emails. The wrong time? Your email could end up ignored or in the trash. That means fewer clicks, less traffic, and missed sales. Email timing strategy should be part of every marketer's plan.

When people open emails depends on their habits. Some check emails in the morning. Others wait until lunch or the end of the day. That's why knowing the best time to send marketing emails is important. A smart plan means more results with less effort.

The Best Days to Send Marketing Emails

Experts have found patterns that help guide when to send. Here's what they say:

  • Tuesday is the top choice. People are settled into their week and ready to check emails.



  • Thursday is also strong. Readers are still focused but looking ahead to the weekend.



  • Wednesday comes next. It's a good middle ground, and people are in a steady work rhythm.



Avoid Mondays and Fridays. On Monday, people are catching up. On Friday, they are thinking about the weekend. Your message could get skipped or forgotten.

The Best Time of Day to Send Marketing Emails

Day and hour both matter. Data shows that early morning emails often do well. Try sending between 9:00 AM and 11:00 AM. This is when many people start their workday and check messages.

Afternoon emails, between 1:00 PM and 3:00 PM, can also work. Some people return to their inbox after lunch. Emails sent during this time may get good attention. Avoid sending emails late at night or during busy work hours. People may miss them or delete them without reading them.

Know Your Audience and Their Schedule

Every audience is different. The right time to send emails may vary by group. Ask yourself:

  • Are they office workers?
  • Are they stay-at-home parents?
  • Are they college students?

Office workers might check emails in the morning. Parents may look at emails after kids go to school. Students might stay up late and check email at night. Use these habits to guide your email delivery timing.

Also, consider time zones. If your audience is in different places, schedule emails by region. Sending emails at 9:00 AM Eastern Time might not work for someone in California.

A/B Testing Can Help You Find the Best Time

Not sure when your readers check email? Run a timing A/B test. This means you send the same email to two groups, just at different times. Then, check which group opened and click more.

Repeat this test often. Trends can change over time. What works in April might not work in December. Use your data to stay ahead. A/B testing helps you find the best hour to send emails to your audience. It's a simple step with big results.

Email Type Matters Too

Not all emails are the same. The type of email you send can also change the best time.

  • Newsletters do well in the morning on weekdays.
  • Promotions can work better on weekends when people have free time.
  • Event reminders are best sent the day before the event.

Think about your goal. If you want fast action, pick a time when people can click and act right away.

Avoid Overloading Their Inbox

People get lots of emails every day. Don't be part of the clutter. If you send too often, people may unsubscribe. Use a schedule and stick to it. Once a week is often a good rule. If you have a special offer or news, twice a week is fine. Just don't send it every day unless your audience expects it. Timing helps, but balance and value matter too. Always give people a reason to open your email.

Tools to Help You Schedule Emails

Many email platforms let you pick send times. Use tools like:

  • Mailchimp
  • Constant Contact
  • ConvertKit
  • ActiveCampaign

These tools help with email schedule optimization. Some even suggest the best send times based on your past results. They take the guesswork out of planning. Using tools saves time and helps you reach more people at the right moment.

Solid and Smart Timing Builds Trust

When you send emails on time and consistently, your readers notice. They start to expect your messages. That builds trust. People like knowing when to look for updates or deals. Stick to a clear time and day. That shows you care about their time. And they're more likely to keep opening your messages.

Conclusion: Let Timing Work for You

The best time to send marketing emails is not just a guess. It's a mix of research, testing, and understanding your audience. When you send matters as much as what you send.

Try sending emails on Tuesday or Thursday mornings. Test different times. Watch your data. Most of all, keep it simple and clear. Great emails, sent at the right time, get more opens, clicks, and results. That means more success for your business—one well-timed email at a time.

FAQs

Q1: What's the best time to send marketing emails on weekdays?

Most experts say between 9:00 AM and 11:00 AM, especially on Tuesday or Thursday.

Q2: Is there a best day to send promotional emails?

Yes. Tuesday and Thursday are the best. People are focused and more likely to open and read.

Q3: How can I find the best time for my audience?

Try A/B testing email send times. Test different days and hours. Then track which performs better.

Q4: Should I send emails at night or early morning?

Avoid very late or very early hours. Aim for mid-morning or early afternoon when people check emails.

Q5: Does email type affect the best send time?

Yes. Newsletters work best on weekday mornings, while promotions can do well on weekends.